I just found this article at Grok.com called “Fine Tuning The WIIFM Dial: Personality Revisited” WIIFM stands for “What’s In It For Me?” and it’s an important concept to keep in mind in all of your e-marketing efforts. As people get bombarded by more and more e-mail, they will only pay attention ...Read more

Jackie Huba, co-author of a great book called Creating Customer Evangelists told me about an excellent blog on branding. It’s called Brand Autopsy. Jackie thought I would be particularly interested in this week’s discussion which is public radio pledge drive dont’s. There is some great stuff here. The ...Read more