If you are looking for resources on how to brand your organization or begin utilizing e-mail to raise money, here are a couple of books and an article that I’m sure you’ll find helpful. Branding for Nonprofits: Developing Identity with Integrity by DK Holland (Allworth Press) This book explains what branding is not just a logo ...Read more

I have been thinking recently about how important welcome, goodbye, and other automated e-mail messages are. When is the last time you checked to see what the automated message says when someone signs up for or unsubscribes from your e-newsletter? Most companies and organizations seem to set up these messages one time and then ...Read more

Jackie Huba, co-author of a great book called Creating Customer Evangelists told me about an excellent blog on branding. It’s called Brand Autopsy. Jackie thought I would be particularly interested in this week’s discussion which is public radio pledge drive dont’s. There is some great stuff here. The ...Read more