Eye Tracker Study
How do people view websites? What is the first thing they look at? How long do they stare at certain things? If you have ads on the site, where is the best place to put them for maximum impact?
The Poynter Institute recently conducted “The Eye Tracker Study” to help newspapers with their ...Read more
Posted in Websites, September 9, 2004 | 0 comments
CMS
Hilary Marsh, President of Content Company, Inc. is one of the subscribers to my e-newsletter. I found this excellent article about website content management and the use of content management systems on her website. Check it out.
http://www.contentcompany.biz/rollout.html
If you have an article or white paper on your site that you think my blog readers ...Read more
Posted in Websites, June 24, 2004 | 0 comments
Design Eye for the Usability Guy
Michael Gilbert included this link in the latest edition of Nonprofit Online News and I thought it was great.
If you’ve never read anything by Jakob Neilsen, he’s a usability expert who advises you to keep your website simple and easy to navigate. Don’t use design for the sake of design. I ...Read more
Posted in Websites, June 1, 2004 | 0 comments
The Importance of Branding
Women In Development, an organization that I’m involved in, had an excellent lunch presentation for members today on the topic of “The Importance of Branding for Nonprofit Organizations.” The speaker was Liz Livingston Howard, Associate Director of the Center for Nonprofit Management at the Kellogg School of Northwestern University. Howard has many ...Read more
Posted in Websites, April 6, 2004 | 0 comments
Understanding RSS Feeds
I have heard a lot of talk recently about RSS Feeds and how at some point RSS might replace e-newsletters — once most people have RSS readers. Because I am a fundraiser and marketer and not a techno-geek, I didn’t have a very clear understanding about what RSS feeds were and how they might ...Read more
