Buzz Ambassadors
I visited a website today for a membership organization that associations belong to. They had what I thought was a really innovative way to build their membership. People could become “Buzz Ambassadors” and earn points for spreading the buzz about the organization and encouraging membership. It was set up kind of ...Read more
Impressive Stats from Easter Seals
Does online fundraising and e-marketing work?
Yes! Check out these impressive stats from Easter Seals from an article in a recent edition of DM News
Number of e-mail addresses grew from 500 – 25,000.
Online donations grew from $70,000 to $300,000 in the past year
Average age of Direct Mail donors is 72 and average donation is $12 while ...Read more
Fundraising Software
I just read this article in the Chronicle of Philanthropy about fundraising software and found it very interesting. It has stats on how much venture capital several firms have and how the fact that a company has strong financing may not necessarily mean that it has a bright future. Read it here.
...Read more
Posted in Uncategorized, September 13, 2004 | 0 comments
Online Fundraising: An Integrated Approach
A big mistake at many nonprofit organizations is that staff members are working in silos – the direct mail folks don’t know what the web folks are doing and vice versa. By taking an integrated approach to your fundraising efforts, you can raise more money and better serve your donors. E-mail can provide lift for ...Read more
Posted in Uncategorized, September 3, 2004 | 0 comments
The Internet: Part of Everyday Life
The Pew Internet & American Life Project recently released an interesting finding about the importance of the Internet in the daily lives of Americans. According to the study, 88% of online Americans say the Internet plays a role in their daily routines. Of those, one-third say it plays a major role, and two-thirds ...Read more
Posted in Uncategorized, September 2, 2004 | 0 comments
