Impressive Stats from Easter Seals
Does online fundraising and e-marketing work?
Yes! Check out these impressive stats from Easter Seals from an article in a recent edition of DM News
Number of e-mail addresses grew from 500 – 25,000.
Online donations grew from $70,000 to $300,000 in the past year
Average age of Direct Mail donors is 72 and average donation is $12 while ...Read more
Resource for Higher Ed Fundraising
An Interesting Web Resource
One of my blog readers just told me about a website that he manages. The URL is
http://www.supportingadvancement.com/
The site is focused on development activities in higher education and has quite a few interesting links including a link to results of the CASE E-Mail Survey which showed that 49% of the survey respondents ...Read more
Online Donations Surge
The ePhilanthropy Foundation reported excellent news for those of us who work in online fundraising – online donations have really increased in the past few years! In fact, the median increase is 496.2% since 2000. The article says that people are getting more comfortable with making transactions online. Sharon Corey from WGBH ...Read more
Posted in Fundraising, June 23, 2004 | 0 comments
Projected Online Fundraising Growth
I was just reading through “PBS Development News You Can Use” and found a link to an interesting article from the Harvard Business School Newsletter. It included notes from the 2004 Social Enterprise Conference. Ted Hart, CEO of ePhilanthropy Foundation, spoke at the conference and shared these stats about the projected growth ...Read more
Posted in Fundraising, April 6, 2004 | 0 comments
Branding and Public Radio
Jackie Huba, co-author of a great book called Creating Customer Evangelists told me about an excellent blog on branding. It’s called Brand Autopsy. Jackie thought I would be particularly interested in this week’s discussion which is public radio pledge drive dont’s. There is some great stuff here. The ...Read more
Posted in Fundraising, April 1, 2004 | 0 comments
