Charity Wish Lists
Last time I posted a blog entry it was about how charities can raise money and increase web traffic by making creative use of a holiday hook. Well that was around Mother’s day when I wrote that entry and now Father’s Day is almost here. My dad is tough to buy for ...Read more
Holiday Hooks & Interactivity
Unless you live in a cave, you probably know that Sunday is Mother’s Day. The commercial world really knows how to use the holiday as a hook to drive purchases. I’ve received e-mail from Nordstrom, Red Envelope, 1-800 Flowers, Harry and David, and on and on reminding me to buy a gift for ...Read more
Be Relevant Or Else
Just thought I’d share a quick story I heard recently about an arts organization that kept sending the same e-blast about tickets over and over again. A few subscribers felt so strongly that the content wasn’t relevant to them and that the multiple e-blasts were annoying that they marked the e-mail as spam. ...Read more
Personalized Fundraising Pages
I think I’ve written in this blog before about personalized fundraising pages. This is when you allow donors, volunteers, and friends of your organization to create their own page explaining why the organization is worthy of support and set their own fundraising goals and track results. This technique has been used very successfully for many ...Read more
Posted in Fundraising, August 23, 2005 | 4 comments
Online Fundraising Surge & Shared Technology
A couple of articles in recent editions of The Chronicle of Philanthropy caught my attention so I thought I’d provide a short summary here in case you missed them. One article provided the latest data on online fundraising revenue increases and the other talked about how large organizations can serve their donors better and ...Read more
