E-Newsletter Design Ideas
I thought this article from Clickz.com was right on target about readability of e-newsletters. Think about how a reader’s eye will follow your e-newsletter and consider testing new designs.
http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3367301
...Read more
Posted in E-Mail, June 23, 2004 | 0 comments
Automated Email Messages
I have been thinking recently about how important welcome, goodbye, and other automated e-mail messages are. When is the last time you checked to see what the automated message says when someone signs up for or unsubscribes from your e-newsletter?
Most companies and organizations seem to set up these messages one time and then ...Read more
Posted in E-Mail, May 21, 2004 | 0 comments
Asking for Email Addresses
Sounds like there was some great information at the Direct Marketing Conference in Washington DC last month. A colleague of mine, Dick McPherson of McPherson Associates, attended and included some really interesting facts in his recent e-newsletter.
He reported on a test that the American Red Cross conducted regarding the language used in asking ...Read more
Posted in E-Mail, March 25, 2004 | 0 comments
Understanding RSS Feeds
I have heard a lot of talk recently about RSS Feeds and how at some point RSS might replace e-newsletters — once most people have RSS readers. Because I am a fundraiser and marketer and not a techno-geek, I didn’t have a very clear understanding about what RSS feeds were and how they might ...Read more
E-Newsletters with Personality
Thanks to some help from my friend Melinda at Visual Communications in Seattle, I now have a better looking website.
Now I can feel better about promoting it.
Now a little rant regarding bad e-newsletters and a high five to one I recently saw that had something a little special.
One thing that I really hate is when ...Read more
