Customer Service Email
I read a very good article in DM News about Customer Service E-Mail and thought I’d share it. The article includes many important points including making sure that auto responder messages are reviewed by a writer for tone. I’d add to that a suggestion to schedule a time to review these messages on ...Read more
Posted in E-Mail, October 6, 2004 | 0 comments
Impressive Stats from Easter Seals
Does online fundraising and e-marketing work?
Yes! Check out these impressive stats from Easter Seals from an article in a recent edition of DM News
Number of e-mail addresses grew from 500 – 25,000.
Online donations grew from $70,000 to $300,000 in the past year
Average age of Direct Mail donors is 72 and average donation is $12 while ...Read more
Avoiding Spam
I’ve recently noticed that companies are starting to put their e-mail address on their website like this: name(at)company.com rather than name@company.com This seems like a smart way to still provide an easy way for potential clients, donors, etc… to contact you without risking a spammer easily pulling your e-mail address off a ...Read more
Posted in E-Mail, September 14, 2004 | 0 comments
Resource for Higher Ed Fundraising
An Interesting Web Resource
One of my blog readers just told me about a website that he manages. The URL is
http://www.supportingadvancement.com/
The site is focused on development activities in higher education and has quite a few interesting links including a link to results of the CASE E-Mail Survey which showed that 49% of the survey respondents ...Read more
Personality Counts
I just found this article at Grok.com called “Fine Tuning The WIIFM Dial: Personality Revisited” WIIFM stands for “What’s In It For Me?” and it’s an important concept to keep in mind in all of your e-marketing efforts. As people get bombarded by more and more e-mail, they will only pay attention ...Read more
Posted in E-Mail, August 2, 2004 | 0 comments
