Pull the Email Trigger
clickz.com is a great resource on e-mail marketing that I follow closely. Today they had an excellent article entitled “Pull the E-Mail Trigger.” Here is a link to the full article:
http://www.clickz.com/experts/em_mkt/em_mkt/print.php/3504101
The article encourages you to think about how powerful e-mail can be when it is sent in conjunction with a particular trigger — ...Read more
Posted in E-Mail, May 16, 2005 | 0 comments
Email and Websites for Events
The latest edition of the Guidestar e-newsletter has an excellent article about using e-mail and the web for events. A few suggestions the authors provided which I especially liked were:
Remember to use language that encourages people to donate even if they can’t attend the event.
Encourage board members, volunteers, and other friends of ...Read more
Build Relationships, Don’t Just Ask
Be careful not to turn your e-newsletter into all fundraising all of the time. You may be trying to make a year-end goal so it may be tempting to shoot out another e-mail asking for money, but keep your big picture and long-term goals in mind. Your e-newsletter should be about building relationships. ...Read more
Grow Your Email List
I just read a great article on email list building in DM News. It talks about the fact that growing your list from 1,000 – 10,000 names will make a much bigger difference than focusing on how you can tweak content to get a 3% click through rate instead of a 2% click through ...Read more
Posted in E-Mail, December 8, 2004 | 0 comments
Text Or HTML?
ClickZ.com Columnist Jeanne Jennings wrote an excellent article about the ongoing battle on the topic of whether to use text only or HTML e-mail. She does a great job of outlining the thinking in both camps. I’m with her in that I like HTML e-mail but believe that you need to keep your ...Read more
Posted in E-Mail, December 6, 2004 | 0 comments
