Holiday Hooks & Interactivity
Unless you live in a cave, you probably know that Sunday is Mother’s Day. The commercial world really knows how to use the holiday as a hook to drive purchases. I’ve received e-mail from Nordstrom, Red Envelope, 1-800 Flowers, Harry and David, and on and on reminding me to buy a gift for ...Read more
Be Relevant Or Else
Just thought I’d share a quick story I heard recently about an arts organization that kept sending the same e-blast about tickets over and over again. A few subscribers felt so strongly that the content wasn’t relevant to them and that the multiple e-blasts were annoying that they marked the e-mail as spam. ...Read more
Images in E-Mail
I have received several e-mail messages from nonprofit organizations recently where the entire HTML e-mail was nothing but one big jpg image so I thought I’d quickly share a few thoughts/cautions here. These messages happened to look fine with the e-mail client I use to view my e-mail — Outlook 2002. But, if ...Read more
E-Mail Appending
Thought I’d steer you toward an excellent article I received today from Jeanne Jennings at Clickz.com. She covers the topic of e-mail appending. Her article explains what it is and how vendors charge for the service. You can read her full article here:
http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3527071
A few nonprofit organizations I know of have used e-mail append vendors to ...Read more
Posted in E-Mail, August 15, 2005 | 0 comments
The Email Manifesto
Michael Stein, an Internet Strategiest recently spoke with Michael Gilbert, an internationally known consultant, about The E-Mail Manifesto, a document that Gilbert wrote in 2001 and Stein describes as “one of the most important thought pieces to have influenced nonprofit use of the internet.”
The E-Mail Manifesto was one of the key documents that spurred public ...Read more
Posted in E-Mail, August 10, 2005 | 0 comments
