If you are looking for resources on how to brand your organization or begin utilizing e-mail to raise money, here are a couple of books and an article that I’m sure you’ll find helpful. Branding for Nonprofits: Developing Identity with Integrity by DK Holland (Allworth Press) This book explains what branding is not just a logo ...Read more

There is a very interesting chapter in the book Nonprofit Internet Strategies that deals with monthly giving programs. Examples from Amnesty International Canada and Greenpeace are pointed to as good examples. Here is the Amnesty International Canada donation page:https://www.amnesty.ca/donate/indexdonate.php You’ll note that the monthly giving option is the default option. You can click to move to ...Read more

The latest book from the ePhilanthropy Foundation is now out. It’s called Nonprofit Internet Strategies. I received my copy in the mail yesterday and read several chapters right away. It is a very useful resource. Check it out at Amazon.com: http://www.amazon.com/exec/obidos/ASIN/0471691887/ref%3Dsib%5Frdr%5Fdp/002-6148340-5287250 ...Read more