A Note About Effective Websites
How many times have you gone to a website and found it so confusing that you just gave up and went to another site to find what you were looking for?
It gives me a headache and makes me feel like I have ADD when I go to a site that is a hodgepodge of graphics ...Read more
Nonprofits Raise Money via Search
Many nonprofit organizations – especially smaller ones – haven’t given much thought to the ways in which they can use online search as a means to raise money for their organizations.
A small arts organization that I did some work with recently experienced a 5,000% percent increase in hits to their website by implementing some basic ...Read more
Relevant, Timely and Compelling!
Does your organization send messages that are relevant, timely and compelling? How well do your messages really tell your story and move people to action?
At the recent Public Radio Marketing and Development Conference, two speakers gave excellent presentations that drove home the importance of focusing on your audience and developing messages that are relevant, ...Read more
My Visit to the 9th Ward
This blog normally very closely sticks to the subject of e-mail marketing and online fundraising best practices. Today I’m going to stray from that to share a few personal thoughts.
Last week I was in New Orleans for the Public Radio Marketing and Development Conference. It was a wonderful conference and I’ll share some links and ...Read more
Blogs and Community Engagement
Pew Internet and American Life has a new interesting report out about blogging. Their research shows that most people are blogging to share their personal experiences and knowledge and most blogs have only a small number of readers. Bloggers are blogging for creative, personal expression and to share their knowledge. Knowledge sharing is one of ...Read more
