Harman Interactive was created by Betsy Harman to help nonprofit organizations and associations create strong fundraising programs and enhance relationships with constituents.

Betsy is the primary advisor for online fundraising and e-mail marketing for the Development Exchange Inc., a membership organization that fosters effective fundraising in public radio and holds the annual Public Radio Development/Marketing Conference.

Betsy has more than 15 years of experience in nonprofit development work and is a pioneer in developing best practices in e-mail marketing for nonprofits.

From 2001 -2003, Betsy served as Project Director for the Integrated Media Association's New Basics Project, a project in which twelve public radio stations and National Public Radio worked together to develop best practices in online fundraising and e-mail marketing.  


Betsy is an active member of:

The ePhilanthropy Foundation, a global leader in providing training to nonprofit organizations in the ethical and efficient use of the Internet for philanthropic purposes, designated Betsy as an ePhilanthropy Master Trainer.  Master Trainers are selected for their expertise in online philanthropy strategy and techniques and their ability to train others.  View the complete list of ePMTs and learn more here.  

Before starting her consulting practice, Betsy served as Director of Development at Chicago Public Radio.  During her six and a half years there, on-air fundraising revenue grew by 50% while time spent fundraising on-air was cut in half. 

Under Betsy's leadership, development goals were consistently exceeded and the station won awards for membership and major gift fundraising.  

In December 2000, Betsy published the station's first e-newsletter.

Betsy has also worked in development at KUOW Public Radio in Seattle, the Muscular Dystrophy Association, and the Variety Club Children's Charity.


“During her tenure at Chicago Public Radio, Betsy transformed a behind the times membership operation into a state-of-the-art fundraising unit. We are also indebted to her for her foresight in spearheading the station’s e-fundraising initiatives."

Torey Malatia President and General Manager Chicago Public Radio

 


Betsy is a frequent speaker at a variety of conferences and would love to chat with you about speaking at your next event.