How Some Nonprofits Use Twitter

I was just searching Twitter to see how some nonprofit organizations are using it.

National Wildlife Federation – tips for energy conservation, interesting animal facts, links to opportunities to participate in advocacy etc…

AIDG – a lot of links to interesting videos that showcase the work that they do

Adler Planetarium – some great quick facts about things to look for in the sky as well as info about upcoming special events at the planetarium

Chicago Public Radio and other public media sites – links to news reports and interesting features

American Public Health Association - links to public health news and to interesting facts and polls. There’s a link to a pop quiz to name the top 10 public health achievements, a survey asking if you got a flu shot, and more…

Anyway this is just a small sample of how some nonprofits are starting to use Twitter. I imagine it will take some experimenting to determine the right amount of tweets to their followers and the best tone for those tweets. I think there is certainly a place for some fundraising tweets too but nonprofits will have to resist the temptation to go overboard on that or they will likely lose followers pretty quickly. It will be fun to watch how the use of Twitter evolves in the nonprofit sector.

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