Fundraising & Tsunami Relief Efforts

Relief organizations are raising record-breaking amounts. That is great because the money is really needed in the wake of this terrible tragedy and it will take a long time and a lot of money for the impacted areas to get back to anywhere close to normal.

However, some nonprofits who are not relief organizations are now wondering whether all this giving will mean that people won’t give to their worthy org. There is an excellent article on the AFP website about giving trends after Sept. 11. Here is the link


Much of the giving that is being done right now for the relief efforts is taking place online. Many people making online gifts for this effort may be making their first online contribution ever. That means more and more people are getting comfortable with online giving so therefore all organizations will likely experience increases in online giving in the year or so ahead.