Text Or HTML?

ClickZ.com Columnist Jeanne Jennings wrote an excellent article about the ongoing battle on the topic of whether to use text only or HTML e-mail. She does a great job of outlining the thinking in both camps. I’m with her in that I like HTML e-mail but believe that you need to keep your design simple, keep your audience in mind, and always remember that content is king. A good design isn’t impressive if the content is blah.
Plus, I think you should always put the choice in the hands of your e-newsletter readers. They may be capable of receiving HTML but for whatever reason just prefer plain text. Give them what they want.

You can read the full article from ClickZ here.

Please add your thoughts to the comments area. Have you tested which works better for you?