Impressive Stats from Easter Seals
Does online fundraising and e-marketing work?
Yes! Check out these impressive stats from Easter Seals from an article in a recent edition of DM News
Number of e-mail addresses grew from 500 – 25,000.
Online donations grew from $70,000 to $300,000 in the past year
Average age of Direct Mail donors is 72 and average donation is $12 while average age of online donor is 50 and average gift is $60.
You can read the whole article online here.
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30340
