Impressive Stats from Easter Seals

Does online fundraising and e-marketing work?

Yes! Check out these impressive stats from Easter Seals from an article in a recent edition of DM News

Number of e-mail addresses grew from 500 – 25,000.

Online donations grew from $70,000 to $300,000 in the past year

Average age of Direct Mail donors is 72 and average donation is $12 while average age of online donor is 50 and average gift is $60.

You can read the whole article online here.

http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30340

Posted in E-Mail, Fundraising, Uncategorized, Websites, September 17, 2004

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