Projected Online Fundraising Growth

I was just reading through “PBS Development News You Can Use” and found a link to an interesting article from the Harvard Business School Newsletter. It included notes from the 2004 Social Enterprise Conference. Ted Hart, CEO of ePhilanthropy Foundation, spoke at the conference and shared these stats about the projected growth of online fundraising:

Using donor profile statistics from HJC New Media of Toronto, Hart said that online giving ballooned from just $10 million in 1999 to an estimated $1.9 billion in 2003. Online donations are still a small part of overall giving, but at the present rate, by 2010 one-third of money donated will be given online, he predicted.

You can read the whole article here: http://workingknowledge.hbs.edu/pubitem.jhtml?id=4006&sid=-1&t=special_reports_social2004